SAHRA Standard will officially launch on May 15, 2027, during our Launch Ceremony. Additional details, event information, and registration will be announced as the date approaches.

Every SAHRA Standard fragrance is inspired by the upbringing, memories, and experiences of Sahra Mahamud Mohamed, the mother of our founder and the heart behind the brand's name. Signature releases, including Midnight Mogadishu and Oud Odahow, will debut as part of our inaugural collection, with each fragrance designed to tell a meaningful story through scent.

Not yet. Throughout late 2026 and into early 2027, SAHRA Standard will distribute select trial fragrances to gather feedback and refine each scent before its official release. This process ensures every fragrance meets our standards for quality and customer satisfaction.

Every SAHRA Standard fragrance is personally developed and handcrafted by Sahra M., reflecting her passion for perfumery and commitment to creating distinctive, high-quality fragrances.

Yes. International shipping is a core part of SAHRA Standard's long-term vision. We plan to offer worldwide shipping following our official launch, with additional regions becoming available as we expand.